Soccer has become the battleground for the future of media consumption. As this article explains, digital platforms are investing heavily in exclusive streaming rights to capture one of the most passionate and global fan bases. With traditional TV losing relevance, streaming offers fans control over when and how they watch. These rights have become essential assets for media companies, driving subscriptions and engagement. From local leagues to international tournaments, every match is now part of a larger digital strategy. The streaming age has not only changed how we watch soccer—it has transformed the entire value chain of the sport.
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